In Ukrainian, "Кум" (pronounced koom) traditionally refers to a godfather—specifically, the male sponsor at a child's baptism.

It can also refer to a close male friend or in-law in a spiritual or symbolic sense.

In Eastern Slavic cultures, the relationship between godparents and the child's family is considered very special and lasting.

We keep the name, but the focus is simple: we design things people actually use. T-shirts, apps, calendars, packaging, small brands, big products.